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Advanced Campaign Management

This guide provides in-depth information about creating and managing your LeadStreams campaigns. For basic campaign setup, see our Getting Started Guide.

Campaign Creation Overview​

  1. Navigate to the Campaigns section
  2. Click "Create New Campaign"
  3. Fill in the basic campaign details:
    • Campaign name
    • Target lead volume
    • Budget allocation
    • Campaign duration

Advanced Campaign Settings​

Bid Management​

Optimize your campaign performance by adjusting your bid strategy:

  • Cost Per Lead (CPL): Set your maximum bid per lead
  • Dynamic Bidding: Enable automatic bid adjustments based on:
    • Lead quality
    • Conversion rates
    • Market competition
    • Time of day performance

Audience Targeting​

Fine-tune your audience parameters:

  • Demographics

    • Age ranges
    • Location targeting
    • Income levels
    • Education

  • Interest-Based Targeting

    • Professional interests
    • Industry verticals
    • Company size
    • Job titles

Campaign Schedule​

Control when your campaign runs:

  • Set specific days and hours
  • Create custom schedules for different regions
  • Configure seasonal adjustments
  • Set up campaign start/end dates

Budget Controls​

Implement advanced budget management:

  • Daily spending caps
  • Weekly budget distribution
  • Monthly allocation planning
  • Reserve budget for high-performing periods

Lead Quality Filters​

Configure advanced lead quality settings:

  • Email validation requirements
  • Phone number verification
  • Company domain validation
  • Custom field validation rules

Performance Monitoring​

Track your campaign metrics:

  • Real-time lead flow monitoring
  • Quality score tracking
  • Cost analysis
  • ROI calculations
  • Conversion tracking

Campaign Optimization​

A/B Testing​

Test different campaign variables:

  • Bid strategies
  • Targeting combinations
  • Schedule variations
  • Budget allocations

Performance Analysis​

Monitor and analyze:

  • Lead quality metrics
  • Cost efficiency
  • Conversion rates
  • ROI by segment

Best Practices​

  1. Regular Monitoring: Check campaign performance daily
  2. Incremental Changes: Make small adjustments and monitor results
  3. Data-Driven Decisions: Use performance data to guide optimization
  4. Quality Focus: Balance quantity with lead quality
  5. Budget Management: Start conservative and scale based on performance

Integration with Lead Post API​

For real-time lead delivery, ensure your campaign is properly integrated:

  1. Configure your endpoint in the campaign settings
  2. Set up webhook notifications
  3. Test the integration
  4. Monitor delivery status

For technical details, see our Lead Post API Documentation.

Support and Resources​

Need help optimizing your campaigns?