Glossary
GLOSSARY OF TERMS
1. LeadStreams
A platform designed to generate high-quality leads at scale using advanced data analytics, intent signals, and targeted advertising.
2. TCPA Compliance
Ensures that all leads are generated in compliance with the Telephone Consumer Protection Act, which regulates telemarketing and protects consumer rights.
3. Pay-Per-Lead Model
A pricing structure where clients are only charged for leads that are successfully generated through the platform. No upfront costs or management fees are involved.
4. Intent Signals
Behavioral and contextual data points used to identify and target individuals who are actively interested in specific products or services.
5. Audience Targeting
The process of identifying and reaching specific groups of individuals based on factors like demographics, location, behavior, and interests.
6. Publisher Network
A collection of websites and platforms where ads are displayed to reach the desired audience.
7. Lead Enrichment
The process of adding additional data to leads, such as demographics, behavioral information, and preferences, to make them more valuable and actionable.
8. CRM Integration
Seamless connection of LeadStreams with Customer Relationship Management (CRM) systems, allowing automatic delivery and management of leads.
9. Ad Spend
The budget allocated for running ad campaigns. LeadStreams uses its own ad spend to generate leads for clients.
10. Campaign Goals
Objectives defined by clients for their lead generation campaigns, such as audience targeting criteria, lead volume, and desired outcomes.
11. IAB Categories
Standardized categories defined by the Interactive Advertising Bureau to classify audience interests and behaviors for better targeting.
12. In-Market Signals
Data that indicates a consumer is actively researching or considering a purchase in a specific market or industry.
13. Opt-In
A user’s consent to receive communications, such as offers or follow-ups, ensuring compliance with legal and ethical standards.
14. Conversion
The action of turning a lead into a customer or achieving a desired outcome, such as filling out a form or making a purchase.
15. Real-Time Reporting
Instantaneous updates and insights into campaign performance, allowing for tracking of metrics like lead quality, cost, and ROI.
16. Risk-Free Engagement
A business model where clients incur no upfront costs or risks, paying only for successfully delivered leads.
17. Data Points
Individual pieces of information used to analyze and segment audiences, such as location, age, income, and online behavior.
18. Verticals
Specific industries or markets targeted for lead generation, such as insurance, mortgages, or solar energy.
19. Publisher
A website or platform that displays ads from LeadStreams to generate leads for clients.
20. Dynamic Ad Placement
The process of placing ads dynamically on publisher sites based on audience behavior and targeting criteria to maximize engagement.